The Civic Auditorium, Santa Cruz, CA. Printed on the front of the card, "NEW CIVIC AUDITORIUM, SANTA CRUZ, CALIF.-11".
Postcard donated to SCPL by Jules M. Heumann.
Postmark Date: Unmarked
Distributor: E. C. Kropp Co., Milwaukee, WI
Publisher: C. B. Bender, Santa Cruz, CA
From Back: "Santa Cruz's new $300,000 Civic Auditorium is located one block from the business district. This magnificent structure makes possible the entertainment of large and small conventions and offers opportunity for the further development of the cultural life of the community."
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