Pacific Avenue storefronts, with the Rittenhouse Building in the center. Stores on the ground level: General Appliance, Dora Swink Dress Shop, Rittenhouse Bros. Men's Wear, Mode O'Day Frocks, and Rexall Drugs. On the second floor: Rittenhouse Lawyers office, Dr. Poulsen Chiropractor, and V. F. W. Service Office.
Place: Santa Cruz City
Sources of Information: Staff; Signs in photo
Original Size: 9"x7"(?)
This photograph is the property of the Santa Cruz Public Libraries, California.